Associations are a great way to band together with like-minded individuals who share a passion for a certain cause. It can be as leisurely as an exercise group or as politically involved as an environmental activist coalition. Associations are often called by many other names, such as organizations, unions, societies, foundations and even chambers or congresses. In many instances, the larger and well-established associations receive government help and encouragement and are even able to issue tax receipts to donors.
Although anyone has the freedom to start an association of any kind, it often takes a dedicated group of individuals and a lot of work. Here are some guidelines to starting and keeping an association organized:
1) Write a mission statement: if there’s anything you do, make sure you do this step. This will keep you focused, and if ever there are disputes or confusions about the existence or purpose of the association, you can always go back to the mission statement. More importantly, the mission statement will keep you motivated, and should be written in a way that members feel a need to actively contribute to the cause.
2) Create a board of directors: usually this will be the core that started the association in the first place. However, as things get formalized, you will need to decide on pertinent matters such as by laws and voting rights. Especially when you become registered as a non-profit and are able to issue tax receipts, you may need to comply with certain government regulations and there needs to be a clear set of responsibilities for each person to fill.
3) Hold events: without gathering together, your members will not sense they are part of an alliance and will not feel that they are making a difference. Hold meetings on a regular schedule and hold conferences annually, at least.
4) Market your association: you will find that in order to further your cause, you will need more and more manpower. Look as professional as possible with a logo designed by a graphic designer, a Web site made by an Internet marketer and a pamphlet and all other collateral structured with the sale of memberships in mind. You will also want to attract donations, and the better your marketing, the better your fundraising will be.
5) Delegate tasks: As mentioned above, you will find yourself at a lack of manpower over time. When your association reaches the point that it has the funds but not the manpower (which is common, since many people have less time than money), you will need to consider outsourcing special tasks. As the motto goes, let the experts do what they’re good at. Go with a company or individuals that are experienced in association management and understand the ins and outs of running a membership and donation-based entity.
Following the above guidelines will ensure that your association will stay above water and keep alive. However, the above guidelines are just that – guidelines. As in anything, the tasks ahead are easier said than done and to run a successful organization you will need to do further research and consult with professional advisors along the way.
MPS Executive Suites is located in Vancouver, Canada, and has been specializing in Association Management Services since 1981. For more info about Association Management Services, please contact karline@officespacevancouver.com
